Privacy Policy

The protection of your personal data is our top priority. This Privacy Policy informs you about how Lignovancia (operated by GOPURE INNOVATION (HK) GROUP LIMITED) collects, processes, stores, and protects your personal data within the scope of using our website and online shop, in accordance with the strict guidelines of the European General Data Protection Regulation (GDPR).

1. Collection and Processing of Personal Data

We collect personal data when you interact with our website or make purchases. This includes, in particular:

Order and Customer Data: Name, email address, telephone number, delivery and billing address, which you provide when placing an order or contacting us.
Payment Data: Payment processing is exclusively handled by encrypted, PCI-DSS certified third-party payment service providers (e.g., PayPal, credit card providers). We never store full credit card details on our own servers.
Newsletter Data: Email address, provided you have explicitly subscribed to our newsletter. Registration is legally secure via the double opt-in procedure.
Technical Data and Tracking: IP address, device information, time zone, and your browsing behavior, which are collected via cookies and pixel technologies (e.g., Google Analytics, Meta Pixel), provided you have consented to this via our cookie banner.

2. Purpose and Legal Basis of Data Processing

Your data is used exclusively for the following lawful purposes:

For the processing, shipping, and fulfillment of your orders (Legal basis: Art. 6 para. 1 lit. b GDPR – contract fulfillment).
For the provision of our customer service and for after-sales support.
For sending updates, notifications, or marketing content, provided you have explicitly consented to this (Legal basis: Art. 6 para. 1 lit. a GDPR – consent).
For the analysis and technical optimization of our online shop and to improve the user experience.
To fulfill legal, commercial, and tax obligations (Legal basis: Art. 6 para. 1 lit. c GDPR).

3. Disclosure of Data to Third Parties

We never sell, rent, or trade your personal data. Disclosure to third parties only occurs when necessary for the fulfillment of the contract to carefully selected partners:

Logistics Partners: To shipping service providers (e.g., DHL, FedEx) for the secure delivery of your ordered goods.
Payment Service Providers: To secure payment gateways for processing transactions.
IT and Analytics Service Providers: For providing the shop infrastructure and for anonymized statistical evaluations (e.g., Google).
Legal Obligation: If we are legally obliged to do so or by a binding official order.

4. Data Security

We employ state-of-the-art technical and organizational security measures to protect your data from loss, misuse, or unauthorized access:

SSL Encryption: All data traffic and transactions on our website are transmitted encrypted via the secure SSL/TLS protocol.
Secure Infrastructure: Collaboration with leading global e-commerce infrastructures to ensure maximum data security.
Regular security audits and automatic backups of our systems.

5. Data Retention Period

We store your personal data only for as long as necessary to fulfill the purposes stated in this policy or as required by statutory retention periods (e.g., commercial and tax retention obligations of up to 10 years). After the respective purpose ceases to apply or these periods expire, the corresponding data is routinely and compliantly deleted.

6. Your Rights under the GDPR

As a user residing in the European Union, you have comprehensive legal rights regarding your personal data, which you can assert against us at any time free of charge:

Right of Access (Art. 15 GDPR): You can request information about what personal data we have stored about you.
Right to Rectification (Art. 16 GDPR): You can request the immediate correction of inaccurate or the completion of incomplete data.
Right to Erasure (Art. 17 GDPR): You can request the deletion of your data, provided there are no legal retention obligations or overriding interests conflicting with this.
Right to Restriction of Processing (Art. 18 GDPR): You can request the restriction of data processing.
Right to Withdraw Consent (Art. 7 para. 3 GDPR): You can withdraw any consent given for data processing at any time with effect for the future.

7. Contact for Data Protection Inquiries

If you wish to exercise your legal rights or have questions about this Privacy Policy and the protection of your data at Lignovancia, please contact us directly:

Email address: support@lignovancia.com
Operator: GOPURE INNOVATION (HK) GROUP LIMITED
Business address: RM A5, 7/F, ASTORIA BUILDING, NO. 34 ASHLEY ROAD, TSIM SHA TSUI, KOWLOON, HONG KONG S.A.R.

8. Updates to this Policy

We reserve the right to adapt this Privacy Policy as necessary to changing legal, regulatory, or technical conditions. The current version will always be available on this page.